Should Your Domain Name Be The Same As Your Business Name
You believe your domain name has to match your business name. In fact you can use a different domain name from your business name if you want.
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While the tools for building your website vary whatever you build needs to be pointed to your domain so the links between them can connect.
Should your domain name be the same as your business name. Include a location or keywords in your domain name if you can. Choosing a domain name that resemblances the concept of your business or even better matches the company name makes it easier to draw more customers in your direction. Choose a brand name that has recognition and alignment with your industry.
Ideally you want the name part of your domain name to be the same as your brand name. But choose the right domain name and youll make your online success that much easier. Consumers Google and other search engines are now more comfortable with domain name endings likeoi andco so dont feel.
This means for a sole proprietor you can use your personal name for both your business and trade name. On the other hand trade names or DBAs needs to be registered like the original name. Perhaps you have a cafe called Cupsn Cake in Connecticut.
Whether you own an online shop a small business or have an idea for a start-up choosing a domain name is a very important decision that no should compromise on. To make a legal name a trade name you can add-on the profession. The main difference is that a business name is the legal identity of your business.
Either it should represent your business name or some aspect of your business. A domain name however is related to your brand. Choose the wrong domain name and youll end up doing your business a disservice.
The easiest choice for a trade name is to use your legal name. The domain name should be meaningful. It makes sense to have a domain name which complements your business name but that does not mean they have to be exactly the same.
Ideally they should all be the same as your domain name. Your domain is your address online and a URL leads people to your front door but your website is the actual house where your business lives. This is called an exact match domain.
Check what domain names are available. Your domain name is more than the words you type into the browser its the foundation for your online identity. Blog title When you get an idea for a blog you will probably have a title in mind.
For example if Ethan Smith is the legal name Ethan Smith Accounting could be the trade name. If it is too long or hard to spell you may lose potential business if they cant find you or are directed to a different website. The domain name should be as simple as possible.
If somethings already taken a small change to your brand name or adding an industry- or location-specific modifier thats consistent. A domain name for the most part can be a marketing tool. So instead of focusing completely on the domain name with these different options in mind you can place emphasis on choosing a domain that is right for your business not just its name.
About 90 of our clients get it that it is OK not to have the exact same domain name but the startups especially dont get it said Alexandra Watkins in a recent KnowledgeWharton interview. If the domain name will be used in contracts and agreements and to transact business it will be a trade name and need to be registered. A website is where your business lives online.
Do you think someone wanting to buy a Tesla gives up if they go there and dont find the. If you have a long business name consider abbreviating the name. Granted this is not always possible but get creative.
But when you decide it is time to give your blog a name you have to know the differences that confuse many beginners a blog title and domain name are not the same things. Consider these dos and donts from small-business owners and experts to help secure your companys domain name. While matching a business name to a domain name was once thought to be essential today its much less relevant.
A domain name makes a small business more credible With a domain name a small business looks more professional when it has an email address matching its domain. In most instances we would advice that you register a domain name that is the same or similar to your business. Choosing the right domain name for your business is a big decision.
Exact match domains provide the most consistency from a branding perspective.
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